Our friends at Allagash approached us to have some fun with their latest beer release, Hop Reach! It’s juicy, citrusy and very easy to polish off a couple of them any time of year.
We set out to make a spot that looks as delicious as the beer tastes. For us, that meant having fun with Hop Reach’s colorful, illustrative can art.
We busted out the macro lens to feature the beer front and center! We even put on our scuba goggles to get inside the beer can to capture the beer as it poured. Mmmmmmm…beer.
To bring the can label to life with animation, we decided to play off the word “reach” and animate the hop vines on the label reaching up the can.